Domain Name Registration is the first step in launching an online business. It is the name of your business, your identification mark, as the total web address is your online contact address. Hence domain name choice should involve in depth market research and business knowledge. Ironically, domain name seems to be an easiest task for online business, but it has to be effective and should influence the target audience. A well chosen domain name can foster your business in various ways one of them is by increasing search engine traffic.